In 2021, global eCommerce sales hit appx. 4.9 trillion U.S. dollars as per a survey by Statista. This exponential popularity of eCommerce has allowed several marketers to sell their products worldwide. Especially in the Covid times when online shopping was the only thing that was keeping people sane, people understood the importance of having an online website of their products. 

If you already have a website and want to add an eCommerce store to your website, Shoprocket is the right tool. However, if you’re unsure what Shoprocket is, let us explain. Shoprocket is a powerful eCommerce platform that will turn your existing website into an online store, allowing your visitors to make purchases. It is the greatest alternative for you because it does not require any technical knowledge and allows you to sell your products from any location.

An eCommerce website allows you to sell your brand products 24*7. Some amazing benefits of adding an online store to your website are as follows.

Sell directly to your customers

By adding an eCommerce store to your website, you get an opportunity to market directly to your potential customers. In addition, you can acquire their contact information like phone number, email address etc., where you can send them any news regarding your products. 

You can tempt your customers to come back to your website by offering them discount coupons or announcing your new product launch through their email. Once you understand their likes and dislikes, you recommend their products accordingly. 

Strengthen your brand name

An eCommerce store is an effective way to establish and strengthen your brand identity. Whenever your clients think of your product, they associate it with your brand. There are some incredible ways to do so, like using personalized boxing so that they always remember your brand.

Acquire a deep understanding of your audience

Once you add an online store to your website using Shoprocket or any other tool, you will increase your website’s retention rate. When your customers spend some time on your website, you can easily understand their deep insights, including their location and demographics. 

You gain information about your loyal customers and know about those customers who didn’t purchase from you. You learn about the reasons for shopping cart abandonment so that you can make changes to your website accordingly. 

Enjoy control over your website design

Integration of an eCommerce plugin into your existing website gives you the freedom to design your interface as per your choice. For example, you can change the navigation and layout or even add your product images at certain places. In addition, you can optimize your website with your product descriptions and categories.

In Conclusion, 

An eCommerce website helps you connect with your audience even after purchasing from you. You can send them promotional and informational emails about your products. This way increases your brand visibility and strengthens your brand name. In addition, you get complete control over your website’s design, and you make changes to your website as per your requirements.